Saturday, September 19, 2020
Home Science New Apple Leak Reveals iPhone 12 Release Shock - Forbes

New Apple Leak Reveals iPhone 12 Release Shock – Forbes

08/30 Update below. This post was originally published on August 29

Apple’s iPhone 12 range is officially delayed, but the bigger story is their controversial mix of big upgrades and surprising downgrades as the company attempts to keep prices down. But it may not be working. 

Apple, iPhone, new iPhone, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12 release,

iPhone 12, iPhone 12 Plus, iPhone 12 Pro, iPhone 12 Pro Max concept renders showing proportional … [+] sizes


MORE FROM FORBESInsider Reveals Apple’s Downgraded iPhone 12 BatteriesBy Gordon Kelly

New information from popular industry analyst TrendForce reveals that, despite a series of controversial cuts, the iPhone 12 line-up looks set to be the most expensive iPhones ever released. And up to $150 more than previously expected

08/30 Update: Bloomberg has revealed further iPhone 12 launch details, with excellent investigative reporter Mark Gurman stating that the range will not be ready for the launch of iOS 14 in September. Gurman says the delayed release means the iPhone 12 line-up is likely to ship with iOS 14.1 out of the box, when it arrives some time in October (or even later). Current iPhone owners can expect multiple ‘minor point’ versions of iOS 14 to launch before that (iOS 14.0.1, 14.0.2, etc). Historically, this has only happened once before when the iPhone X was pushed back to November. But never before in the iPhone’s 12 year history, have all new models missed the debut of a new iOS generation. That said, it might just give Apple enough time to squeeze in the upgrade everyone is waiting for.

Breaking this down, TrendForce states that the new entry-level 5.4-inch iPhone 12, the renamed 6.1-inch iPhone 12 Plus, iPhone 12 Pro and iPhone 12 Pro Max will start from as much as $749, $849, $1,099 and $1,199 respectively. These are $100 increases on the iPhone 11 Pro and iPhone 11 Pro Max, but the head turning price rise is the $150 leap for the iPhone 12 Plus, the successor to the iPhone 11. 

And the reason for this increase will prove controversial: 5G, a network standard still not available to most users around the world. At present, 5G chips are cripplingly expensive with recent estimates saying they will add up to $135 to the build cost – or closer to $200, once Apple factors in profit margins. This transition also arrives in a year when Apple is moving all iPhones from LCD to OLED, another cost increase. 

Apple, iPhone, new iPhone, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12 release

Apple’s iPhone 12 (5.4-inch concept render) will add an OLED display as well as 5G this year


All of which means, Apple is desperately trying to cut costs by removing the charger and EarPods from the box and shrinking battery capacities. The latter of which has put their eagerly awaited ProMotion displays in doubt and looks set to compromise the performance of Apple’s potentially game-changing A14 chip, as it tries to preserve battery life. 

The upside, despite these price rises, is rivals are being hit even harder and the iPhone 12 range is still likely to undercut most premium 5G smartphones on sale today. That said, with Apple tipped to launch a long-lasting, lower priced 4G iPhone 12 Pro early next year, those reluctant to pay the ‘5G Tax’ may well find the smartest upgrade decision is to wait. 


Follow Gordon on Facebook

More On Forbes

New iPhone 12 Renders Reveal Apple’s Smallest New iPhone

Apple iOS 13.6.1 Release: Should You Upgrade?

Read More



Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

‘Let’s use our voices to grow our game’

Venue: Incora County Ground, Derby Dates: 21, 23, 26, 28, 30 SeptemberCoverage: Third game (26 September) live on BBC TV; Ball-by-ball Test Match Special commentary on all games with highlights on BBC TV, live text commentary and in-play clips on BBC Sport website & appSix months ago, I was at the Melbourne Cricket Ground, along…

CDC reverses controversial coronavirus guidelines for testing people without symptoms – The Washington Post

Friday’s reversal, which was posted on the CDC’s website, took place after the agency was directed in August by the White House coronavirus task force to shift its testing guidance. The task force-directed recommendation said those without symptoms of covid-19 “do not necessarily need a test.”Last month’s change caused an uproar among public health and…

Coronavirus can spread on airline flights, two studies show – CNN

(CNN)The young woman and her sister had traveled across Europe just as the coronavirus pandemic was taking off there, visiting Milan and Paris before heading to London.When the woman left London on March 1, she had a sore throat and cough as she boarded a flight home to Vietnam, but no one noticed.By the time…

Every Xbox Game Pass Game Leaving Very Soon –

Xbox Game Pass and Xbox Game Pass Ultimate on Xbox One and PC are losing several games very soon. More specifically, starting on September 30, both Game Pass and Game Pass Ultimate will be six games lighter. Fortunately, none of the departures compare to Red Dead Redemption 2's departure earlier this month, but there are…