Wednesday, November 25, 2020
Home Science YouTube officially launches its own TikTok competitor, Shorts - The Next Web

YouTube officially launches its own TikTok competitor, Shorts – The Next Web

TikTok is really the popular kid in social media these days, as evidenced by the massive American tech companies fighting over who gets to buy a cut of it. Others, like Instagram, have instead try to copy the format, and now YouTube has joined the fray.

YouTube today officially announced ‘Shorts,’ a short-format video feature that lives right within the main app. While the company has recently been highlighting videos that only last a few seconds long in its mobile app, Shorts takes things the next level by offering video creation tools akin to those found on TikTok and Reels. The feature begins as a beta available in India.

Each Short is 15 seconds long or less. Multiple clips can be stringed together, and YouTube is leveraging its vast library of licensed music to allow you to film with some background tunes. Users will see a timer and countdown when they begin filming, and they can control recording speed to add a few creative options.

In order to get people to actually use the feature, YouTube will prominently feature a button to upload new videos right at the bottom of the app’s navigation bar.

While the company is certainly jumping on the latest bandwagon, to be fair, YouTube has as much of a claim to the ‘fun short video’ format as anyone, considering the first video ever uploaded to the platform was just 18-seconds long. Many creators on the platform already specialize in short videos (some of whom came from Vine), and there’s no shortage of 10-second long meme videos either.

Alternatively, it could end up just being more bloat on a platform already overflowing with content.

YouTube notes that though Shorts is in ‘early beta,’ it’s releasing it now in order to get feedback from users to improve the feature over time. It’s not nearly as full-featured as TikTok, but it’s a start; let’s just hope it’s the start of something worthwhile.

For more gear, gadget, and hardware news and reviews, follow Plugged on
Twitter and

Published September 15, 2020 — 00:44 UTC

Napier Lopez

Napier Lopez

September 15, 2020 — 00:44 UTC

Read More


Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Ryder Cup 2010

McDowell knew the Twenty Ten course like the back of his hand. He’d won the Wales Open on the course that year and during a period when he lived in Cardiff he used the venue as his practice area.As the match descended into the home stretch McDowell sunk a 15-foot birdie to go 2-up on…

GB’s Evans calls opponents ’embarrassing’

Evans was knocked out in the singles in the first round by Kei Nishikori of JapanBritain's Dan Evans said his doubles opponents were "embarrassing" after becoming involved in an on-court row at the French Open.The British singles number one and Polish partner Hubert Hurkacz beat Dutchman Matwe Middelkoop and Brazilian Marcel Demoliner in the first…

US team walks off after ‘homophobic slur’

Collin Martin (pictured playing for former club Minnesota United) came out as gay in 2018Landon Donovan said his San Diego Loyal "would not stand" for bigotry having left the pitch in protest after an alleged homophobic comment was aimed at openly gay midfielder Collin Martin.An opposition player from Phoenix Rising was accused of making the…

As colleges reopened, many more young people got covid-19, CDC reports – msnNOW

Covid-19 cases surged nationally among 18- to 22-year-olds between Aug. 2 and Sept. 5, according to a report released Tuesday by the Centers for Disease Control and Prevention, which urged young adults as well as colleges and universities to take precautions to prevent the spread of the virus.Weekly cases among the age group jumped 55…